Big Read: How Sidney Crosby built hockey's most lucrative brand
Dan Robson
Sure, it helps to be the best player on Earth. But it took more than on-ice talent to turn Sidney Crosby into hockey's most marketable player.

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Big Read: How Sidney Crosby built hockey's most lucrative brand
Dan Robson
Sure, it helps to be the best player on Earth. But it took more than on-ice talent to turn Sidney Crosby into hockey's most marketable player.